Cartoon characters: The Smurfs, Nasreddin Hodja, Picnic, Bamboo Bears, Moomin, Alfred J. Kwack, etc.

Motion Picture characters: Austin Powers II: The Spy Who Shagged Me

It is possible to use the characters even in situations which are not directly connected to the characters by only using their reputation. For instance, using Smurfs in a computer commercial.

WHY MERCHANDISING CHARACTERS?

	Popular cartoon characters and motion picture themes and characters portray the product visually attractive and entertaining. The use of a cartoon character, for instance, appeals to children who play an important role in the purchase of a product or service. Moreover, the use of certain characters may be the reason why a product is chosen. For example, children who admire the Smurfs may choose only the products with those characters' pictures on it, from linens to glasses, to notebooks.
	Characters which are liked not only by children, but also by parents may be influential in choosing a product.
	A company that plans to use a well-known character to better market its product, saves time and money creating and introducing a new character.
	In addition, the positive values of a world famous character which is loved by everyone would be transferred to the product or service.